Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.

Toyota Mark X

The second generation Mark X made its debut at the Tokyo motor show late last month, furthering the sporty and luxurious theme initiated by the outgoing model. The redesigned rear-wheel-drive sedan was created around a 'glam tech' theme at Toyota's Japanese studios, combining a modern look with high-tech features . Overall, the design of the Mark X is a subtle contrast of dynamic elements paired with understated luxury.

One Lap of the Web: Cozy Coupes and '80s ATVs

-- Bill Simpson is a legend in the world of motorsports -- so much so that it might have taken you a moment to realize that there is a real Simpson behind those Simpson helmets. After 40 years spent saving the lives of drivers everywhere, a few years ago Simpson had a chance encounter with then-Indianapolis Colts offensive line coach Tom Moore. So he decided to tackle (heh, punny!) the world of youth football with carbon-fiber and Kevlar helmets that weigh less than 2 pounds and have already started reducing concussions in high school games.